Corporate/Design/Culture
Corporate/Design/Culture
A snow crystal is truely simple: a 60° degree angle is its one and only construction plan. Every crystal is similar, but no two look exactly the same. We use this idea for brands to create very distinctive multiplicities. We use five design elements as our main tools: logos, colours, structures, typography and photography.
Sven Voelker Studio Berlin
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The Snow Crystal Principle of Corporate Design
Watch the 22.20 min. film on the Snow Crystal Principle for the Suzuki Motor Corporation